OPEN FOR PROJECTS

SYS.01 / OPERATOR PROFILE

Where craft meets systems thinking.

I work across the full stack of digital — strategy, design, code, and data — and I'm genuinely obsessive about the overlap between them. Part developer, part strategist, part chaos-organizer.

SYS.02 / STUFF I'M WEIRDLY GOOD AT

The disciplines.

see the work →

Breakdance / WordPress

Deep implementation across franchise networks.

Next.js / React

App Router, static and server-rendered builds, APIs wired in.

Data Operations

Python, SQL, pandas — turning messy into clean.

Product Thinking

Jira, roadmapping, stakeholder translation.

GTM / GA4

Tracking strategy, event mapping, consent layers.

Campaign Strategy

Advocacy sites, moneybombs, political digital.

Agile / Scrum

Sprints, retrospectives, cross-functional chaos.

ALSO ANSWERS TO

  • Sprint Therapist
  • Resourceful Hustle
  • Process Ninja
  • Front-End Whiz Tinker
  • SQL Enthusiast
  • Chaos Organizer

SYS.03 / KNOWLEDGE IS POWER

Tools I actually use.

  • Jira
  • Insomnia & Postman
  • Clickup
  • Github
  • SQL
  • DataGrip
  • HubSpot
  • WordPress
  • Salesforce
  • HTML/CSS
  • Tableau
  • GA4
  • Selenium
  • Google Tag Manager
  • On Page SEO
  • Technical SEO

SYS.04 / FREQUENTLY ASKED

Questions.

ANYTHING UNCLEAR? holly@hollywally.io

What do you actually do?

I build digital things — websites, tools, products, ideas. I'm part developer, part strategist, part chaos-organizer. Most days, I'm solving puzzles with code, design, and coffee.

Are you open to collaboration?

Always. Whether it's a cool idea, a scrappy side project, or just a chance to learn together — I'm all about building with good humans. Reach out, even if it's a maybe.

What kind of stuff do you love working on?

Anything that makes life smoother, more human, or more fun. Lately, that means web apps, AI integrations, sports tech, and storytelling tools. I'm drawn to work that solves real problems (or starts interesting conversations).

What's your background?

A mix of tech, leadership, and creativity. I've led digital projects, coached D1 softball, built products for startups and national brands, and picked up a few degrees along the way. The through-line? Making things that matter.

What's your vibe as a builder?

Curious, resourceful, allergic to fluff. I like systems that work, ideas that stick, and tools that actually make life better. I move fast, ask a lot of questions, and love learning in public. It's also about asking the RIGHT questions.

Can I steal your ideas?

If it helps you build something great — go for it. Just maybe drop a shoutout or share what you made. We rise together.

Open for projects.

Reach out even if it's a maybe. Same working day, almost always.

Get in touch